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Article And Link Directory Submissions - Managing Expectations : Because
the vast majority of consumers and business owners think the Internet
moves at 'light speed", they expect instantaneous results when
they attempt online marketing. It's not uncommon for someone to
tell me they expect to be in the top 10 search results in Google
within a few weeks or even a few days!I obviously was not communicating
up front the commitment required to take a website to the top ten.What
I found most helpful was to manage my own and my clients' expectations.
There are a lot of factors that go in to search engine rankings.I've
written before that the keyword research process is the most important
part of search engine rankings.There are many local business owners,
especially those in small cities or towns that think they're the
only ones in the world that sell shoes or furniture or flowers.
So,naturally,they expect to be in the top rankings in as short a
time as possible.The number one question my clients ask me is "how
long will it take to get ranked high in the search engines?"
My standard answer to that question is "it depends".
It depends on your keywords,on what you're trying to do with your
website, and on how much you're willing to put into it (both time
and money).The problem I see with most website owners is that they
are expecting too much too fast.
Search engine optimization,and especially link building, is
an ongoing process.
It's no different than any other marketing vehicle.When I buy
the Sunday paper,half the bulk of the paper is made up of advertisements.Not
only do companies advertise and market in their local communities
to get people to come in to buy,they're creating a brand for themselves.
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